GOOGLE AD GRANTS FOR NONPROFITS
Most Nonprofits Qualify for $10,000 USD/month in Free Google Ads.
We help you apply, build your campaigns, optimize performance, and keep your grant compliant.
The Opportunity
A powerful opportunity for your mission.
Eligible nonprofits can receive up to $10,000 USD per month in Google Search advertising, giving your organization an opportunity to reach people actively searching for causes, programs, and services like yours.
What you can do with your grant
Raise Donations
Reach people ready to give to causes like yours.
Recruit Volunteers
Connect with people looking for ways to help locally.
Grow Program Sign-Ups
Help the people who need your services find you.
Promote Events
Drive registrations for fundraisers and community events.
Build Awareness
Educate your community about your cause.
Grow Your Supporter List
Turn visitors into subscribers and recurring donors.
ELIGIBILITY
Who Qualifies?
Google Ad Grants are available to qualifying nonprofit organizations that meet Google's program requirements.
Nonprofit Status
You must be a registered charitable organization that meets your country's requirements.
Eligible Country
Your organization must operate in a country where Google for Nonprofits is available.
Qualifying Website
Have an active, secure, high-quality website that clearly communicates the organization's mission.
Not sure if you qualify?
We'll check for you at no cost.
Tell us a few details about your organization and we'll review your eligibility and next steps. No obligation.
Some Organizations Aren't Eligible
Government entities, some healthcare organizations, and schools generally aren't eligible for Google Ad Grants.
WHAT WE DO
Full-Service Google Ad Grant Management
From application to ongoing optimization, we handle everything so you can focus on your mission.
Grant Application
We take care of the application and activation process from start to finish.
Strategy & Keyword Research
We identify the searches, audiences, and opportunities most relevant to your mission.
Campaign Creation & Optimization
We build your campaigns and continuously optimize them for stronger performance.
Compliance Management
We monitor your account and campaigns to help keep your grant active and aligned with Google's requirements.
Conversion Tracking & Reporting
We track meaningful actions and provide clear, easy-to-understand reports on what your grant is accomplishing.
Free Grant-Ready Website
Don't have a qualifying website?
We'll design and build one for you at no upfront development cost.
SIMPLE PRICING
One Simple Price. Everything Included.
Full-service Google Ad Grant management with no setup fees, simple month-to-month pricing, and everything included.
Google Ad Grant Management
$497 /month
Get activated first. Pay after.
Application and activation are included at no upfront cost.
Application & activation
Strategy & keyword research
Campaign creation & optimization
Compliance monitoring
Conversion tracking & reporting
Ongoing support
Cancel anytime.
Don't have a qualifying website?
We'll design and build one for you with no development fee. Hosting and website management is just $149/month.
FREQUENTLY ASKED QUESTIONS
Questions? We've got answers.
Here are answers to the most common questions about Google Ad Grants and how we can help your organization.
Is my nonprofit eligible for Google Ad Grants?
Google Ad Grants is available to qualifying nonprofit organizations in eligible countries. Your organization must meet Google’s nonprofit requirements and have a secure, high-quality website that clearly communicates your mission and programs.
Not sure if you qualify? We’ll review your organization at no cost.
Is the $10,000 a cash grant?
No. Google Ad Grants provides up to $10,000 per month in in-kind Google Search advertising. The funds can only be used to run eligible Google Search campaigns and are not paid directly to your organization.
Do we have to spend the full $10,000 every month?
No. $10,000 is the maximum monthly advertising allowance, not a spending requirement or guarantee. How much of the grant you use depends on factors such as search demand, your keywords, targeting, competition, and campaign performance.
How long does it take to get approved?
Approval times vary depending on your organization, verification status, website readiness, and Google’s review process. We handle the application and activation process and help address any requirements that may delay approval.
What happens if my nonprofit isn't approved?
You won’t pay our $497 monthly management fee unless your Ad Grant is activated. If we identify an issue that may prevent your organization from qualifying, we’ll explain what needs to be addressed and whether there’s a path forward.
What if we don't have a qualifying website?
We can help. If you need a qualifying website, we’ll design and build a grant-ready website with no development fee. Hosting and ongoing website management are $149/month.
What does the $497/month management fee include?
Our full-service management includes your Ad Grant application and activation, keyword research and strategy, campaign creation and optimization, compliance monitoring, conversion tracking, reporting, and ongoing support.
There are no setup fees, and you don’t begin paying the management fee until your Ad Grant is activated.
Can we cancel anytime?
Yes. Our management service is month-to-month, so there’s no long-term contract. You can cancel at any time.
READY TO GET STARTED?
See if your nonprofit qualifies.
Get a free eligibility review and find out whether your organization qualifies for up to $10,000 USD/month in Google Search advertising.
Free eligibility review • No obligation
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Ad Grant Ally is an independent agency and is not affiliated with or endorsed by Google. Google determines eligibility and approval for the Google Ad Grants program.